Canadian Electrical Industry News Week

 

CEW 2 Tordjiman 400

 

Headquartered in Concord, Ontario, Mercury Lighting services national retail, multi-residential/commercial property management, energy service companies (ESCO), and auto dealerships, “from design to specifications, we offer turn-key services that go beyond the typical distributor model,” explained Mercury Lighting Vice President, Eric Tordjman. Their value-added approach leverages well-established supplier relations to help clients find a lighting solution that suits their needs.

“How we differentiate ourselves is we’re lighting specific, we do very little in the way of electrical,” said Eric, adding, “and really emphasizing our expertise towards solutions selling. Meaning: we have a warehouse full of leading-edge lighting products, but that doesn’t matter to anyone, we sell a solution based on each and every client.”

“Everything from supplying day-to-day requirements (MRO/Maintenance, Repair and Supply), as well as driving lighting solutions in new construction and lighting retrofits,” noted Eric elaborating on the added value solutions they provide to clients.

Founded in 1959, Mercury Lighting’s focus was originally multi-Residential property management, “Day-to-day supply, long-life products, specialized requirements, and also the generic light bulb requirements,” explained Eric. “Over the past 20-years we’ve morphed into more of a solution-based selling, meaning more fixturing, and a wider range of products – we went from 2,000 SKUs to 8,000 SKUs pretty quickly, and this was pre-LED!”

Incorporating that solution-based approach helped differentiate Mercury in an increasingly competitive marketplace. It was something that came out of necessity for one of their client’s, who found they didn’t have the in-house knowledge to manage the lighting products they were bringing in, creating inefficiencies, overlap, and unnecessary expenses.

“It was a matter of seeing where the difficulties were, and some of the hurdles our customers were experiencing.”

Eric explained this new approach was based on the idea of, “how can we work with different segments, not based on how we work, but what does the clientele really, really want?”

“When we work on new construction projects,  we do a lot of work with architects and engineers, we spend a fair bit of time helping them specify product, choosing the right solution, confirming with the client and then confirming that the right material was installed,” he said, elaborating on their process.

“It’s the little things that make the most of our differentiation,” he said.

Mercury Lighting has been an AD member for five years, now, and over this time AD has become integral to their operations.

Eric noted that it was a newfound friend who introduced him to the benefit AD could provide Mercury Lighting. “She was one of those people that opened my eyes to a world I wasn’t aware of. We knew of buying groups, we knew of marketing groups; we understood what they did, but we didn’t see the inherent value.”

Eric continued, “She introduced me to AD, I had some really interesting conversations with them and joined shortly thereafter.”

“AD has become an integral part of our lives, it become a part of who we are, how we associate with the market, how and why we approach vendors. Its driven a lot of what we do to succeed,” he added.

Coupled with their value-add approach to sales, AD Rewards has given them an edge over major e-commerce platforms that can afford to undercut market value. AD Rewards Inside Sales Program works well for Mercury. Eric explained that because their sales team is focused more on solutions, AD Rewards gives added incentive to sell product lines from other AD members which ultimately helps solidify supplier relationships, a core aspect of their success. It also helps our staff learn more about the value-added vendors who we do business with their current offering.

“It was the type of thing we would aspire to but would never know how to do,” he said of the AD Rewards program. AD gave it to us on a silver platter, ‘here’s a system that can compensate selling, reward your customers, but more than anything it could encourage behaviour based on information and value,’” he said.

“We really gravitated towards it, not early on,” he conceded, “it took us a little while to bite because we were hesitant. We had to incorporate it into our psyche to understand how it would be received by our clients.”

Once they saw how it worked, AD Rewards became a key element for them.

“That’s where AD came around and explained to us how to apply it, how to sell it, how to feature it and I can see how it has begun to benefit our relationship with our clients. The rewards program is proving its value through added value to our clients.”

Five Tips to Find Time for Field Service Marketing

SimProTime is a precious resource that we all want more of. And if you own a field service business or work for one, you undoubtedly know how hard it is to find time for everything you need to accomplish in a workday, let alone a week, a quarter, or a year.

Like many of us, you do your best to check every item off of the to-do list during working hours while inevitably pushing lower priority items off to another day. And often, marketing your field service business is one of those things that easily falls to the wayside after being pushed back for more urgent matters.

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Changing Scene

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The federal governemnt has officially launched a call for proposals (CFP) for the  ...
The Electrical Contractors Association of BC (ECABC) has announced the impending departure of ...
The Minister of Employment, Workforce Development and Disability Inclusion, Carla Qualtrough was at ...
The launch of the Apprenticeship Service stands to help overcome financial barriers employers face ...
The National Electrical Trade Council (NETCO) is pleased to announce that they will be rolling out ...
43 years ago, Steve Silverstein bought a table saw and a delivery van and began a revolution in the ...
E.B. Horsman & Son (EBH) has announced their Victoria location will be officially moving to a ...
 The Maritime’s largest Mechanical and Electrical event took place last Wednesday and ...
IDEAL INDUSTRIES, INC. is calling all professional and student-apprentice electricians to come out ...
Vivi White has been appointed to the Board of Directors of the Electrical Safety Authority ...

Become a Wiser Approved Installer

Wiser Approved Installer

Get access to exclusive benefits, product discounts and resources that will help you drive more business, and lower energy bills for your clients.

 

 

 

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Government of CanadaThe federal governemnt has officially launched a call for proposals (CFP) for the Zero-Emission Vehicle Awareness Initiative (ZEVAI). The initiative’s 2022 CFP will help fund new and innovative projects that aim to increase awareness and knowledge of ZEVs and charging and refueling infrastructure thereby increasing public confidence in these vehicles and their economic and environmental benefits.


Natural Resources Canada will provide funding through non-repayable contributions of between 50 and 75 percent of the total eligible project costs, with a maximum funding of up to $300,000 per project. The CFP will close on August 18, 2022.

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Omnicable joins ETIMETIM North America announced that OmniCable has joined the product classification standards organization. Headquartered in West Chester, PA, OmniCable has 24 locations throughout North America, and also owns Houston Wire & Cable (HWC). The company partners with many electrical manufacturers and only sells to distributors.

According to John Dean, Director of Marketing & E-Commerce, OmniCable/HWC, “The wire and cable industry is often called commodities, but there are very distinct features and attributes for the different products our manufacturers produce. 

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Atkore United Poly SystemsAtkore Inc. announced that it has acquired United Poly Systems, a manufacturer of High Density Polyethylene (HDPE) pressure pipe and conduit, primarily serving telecom, water infrastructure, renewables, and energy markets.

“We are pleased to complete the acquisition of United Poly Systems, which strengthens Atkore’s product portfolio, expands our manufacturing capacity and further enables us to meet HDPE customers’ needs,” stated John Pregenzer, President of Atkore’s Electrical business. “HDPE pipe and conduit is a growing market that is expected to benefit from U.S. infrastructure legislation, and United Poly Systems is a great addition to Atkore. We welcome these employees and look forward to working together to continue to serve and support our customers.”

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Canadian Electrical Contractor Discussion Group: Can You Count the Deficiencies?

EIN CECD 400Have you ever been called to fix the work of a 'handyman'?

"Was supposedly done by a"certified ' electrician....told the homeowner that he got a $266 permit....no record at TSBC. Can you count the deficiencies?"

"There is a second panel change in the triplex also.......even more deficiencies. Think the guy was a glorified handyman. Ones not obvious: 240 BB heat hooked up 120....drier on 2p20....range on 2p50....water heater fed with 2c14 Bx on 2p15."

Go HERE to join the discussion

 


 

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The Skilled Trades and Apprenticeship Education Act has been proclaimed, raising the esteem of ...
  The RenuWell Project partners are excited to announce the groundbreaking of two pilot ...
Recently, I had the pleasure of sitting down with David O’Reilly, Vice President Home & ...
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The Canadian Electrical Code for safer electrical installations

Canadian Standards Association

For over 90 years, the Canadian Electrical Code, Part I (CSA C22.1:21), has helped ensure the safety of electrical installations and protection of electrical workers. Its 2021 edition brought 200+ additions and updates that address energy storage systems, climate change adaptation, hazardous locations, and other important topics. To help users better understand and apply the Code, CSA Group developed additional resources and training.

Learn more about available Code packages and resources

 


 



 

Iron+EarthThe RenuWell Project partners are excited to announce the groundbreaking of two pilot sites located near Taber, Alberta. These pilot sites are the first of their kind to repurpose inactive oil and gas infrastructure as a foundation for renewable energy development and job creation.

When operating, the solar projects will generate 2,030 MWh annually – enough electricity to power 280 average Alberta households or irrigate 11,700 acres of farmland for an average year. This is roughly equivalent to $200,000 in electricity sales per year with 1,100  tCO2e savings in GHG emissions. Over a 25-year lifespan, the projects will generate 50,750 MWh, with GHG emission savings of 28,420 tCO2e.

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David O'ReillyBy Elle Bremmer

Recently, I had the pleasure of sitting down with David O’Reilly, Vice President Home & Distribution and Secure Power Divisions with Schneider Electric Canada for a discussion regarding the Wiser EnergyTM smart home solution, the Wiser Approved training program, and his thoughts on several different subjects, including sustainability and future technologies currently in the works at Schneider Electric. David has been with the company for five and a half years in his role.

We recently published a study (version en français ICI) from Schneider Electric showing a strong interest from Canadians in smart home technology. 

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SimplySnap: It Just Works.

SynapseSmart technology is only smart if it works, and SimplySnap? It just works.
Scalable, field-proven, DLC NLC 5.0 qualified, and easy-to-install wireless network
lighting controls are in-stock. Explore energy code compliant SimplySnap
technology here.

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Ericson String LightsEricson announces upgraded versions of their extremely capable line of Industrial String Lights and SL, LED Stringlights. These new and updated products have several key features important when safe, code compliant lighting for industrial workspace is necessary.

Infinitely capable, these ruggedly built products have several industry leading & exclusive features including:

Industrial String Lights:

  • A United States Navy Specification since before WWII, they’re time and application tested...

 

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Intermatic Pool and Spa SolutionIntermatic Incorporated announced its new P40000 Series Load Centers, a set of next-generation panels for pool-only applications, as well as its new PE24GVA 24-Volt Valve Actuator, an easy-to-install valve actuator that allows for tool-free cam adjustments. Both solutions remove obstacles for pool service professionals while delivering lasting performance.

“Intermatic load centers and valve actuators have been the preferred choice of pool professionals for more than 30 years,” says Brian Lamberty, product marketing manager at Intermatic. “The PE24GVA and P40000 Series build on that tradition, helping pool professionals streamline service calls while setting the standard for quality and performance.”

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Klein Tools Zipper BagsKlein Tools introduces new Stand-up Zipper Bags, in a 2-Pack with 7-Inch and 14-Inch sizes, both designed to handle tough jobsite conditions and stand up so tools and small parts can be easily accessed when working.

Stand-up Zipper Bags, 7-Inch and 14-Inch, 2-Pack (Cat. No. 55559)

  • Perfect for storing pliers, wrenches, screwdrivers, drill bits and other small tools and parts
  • 4 1/2’’ tall zipper bags come in two sizes:
    • 14’’ (36.6 cm) dark gray
    • 7’’ (17.8 cm) royal blue


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Emerson HV SafetyThe Occupational Safety and Health Administration (OSHA) estimates 350 employees are killed annually in electrocution accidents, which roughly equals one fatality per day. In the face of these dangers, OSHA officials and industry safety consultants alike recommend eliminating potential hazards on work sites, rather than simply relying on contractors or employees to follow safety guidelines.

To help safeguard employees from electrocution, Emerson has launched its Appleton™ Powertite™ Lock Collar, a device that fastens over plug and connector connections and is secured with a padlock, preventing unauthorized personal from disconnecting the cable connection once in place. 

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