Canadian Electrical Industry News Week

Website Tools

Colin Cartwright

These days, your website is a direct representation of your electrical business. It's also likely the first thing most of your potential customers will see, so you really want that first impression to be a good one. Think about how you feel when you visit a website for the first time and you're greeted with a slow web page that's full of wild colours and low quality images. You likely move on to another site and never go back. You certainly don't want your first time visitors reacting that way to your website do you?

Here are five tips on how to make your website give a good first impression.

1. Design for your target audience. The first thing that your visitors see is the general look and feel of your website. The overall design should be appropriate for your target audience. For example, if you are an electrical contractor who mainly works on industrial installations, you probably don't want images of home owners and residential breaker panels emblazoned across all your web pages. If you're a residential electrician, then those types of images will work great for you, as long as you tie them into appropriate text content. More on that later.

2. Tailor your colours. Colours also have a big impact on first impressions, so choosing colours that suit your type of work will definitely help.
• Select a colour scheme that is appropriate for your type of business and your target customers. For example, if you do a lot of commercial or corporate work, you're better going with neutral blues and greys rather than opting for a more industrial colour scheme like black and yellow.
• Use bright colours in strategic places to add some emphasis, just like how bright signs attract your attention in the real world, but try not to overdo it.
• Keep colours consistent throughout your website.

3. Keep it consistent. While we're on the subject of consistency, the layout of your content should be clean and well-organized. For example:
• place your logo and company name on top of every page
• in your navigation menu, use clear labels for each category or section of your website
• organize and divide your pages into sections that are consistent throughout the site. There is nothing worse than jumping from one page to another and finding everything in a different place
• include a phone number in the footer along with your copyright and company name. You'll be surprised how many people look there first.
• If you're re-designing your website, sketch out your design or bookmark some favourite websites before meeting with your web designer. This way, they will have a better idea of what you're looking to create.

4. Make it easy to read.
• Format the text size in a font that is easy to read. Avoid using a font that is small and difficult to read for your main content. A font size of 12pt (or 16px) works great for your main text with your headings being larger.
• Black text on a white background is still the preferred choice of many people, so keep that in mind if you're planning a re-design.
• Leave enough spacing between each line so your text doesn't look bunched up and crowded together.
• Break up long blocks of text into shorter paragraphs so that your page doesn't look so intimidating to read.
• Use subheadings if you can to organize your page and assist your readers.
• Keep your pages narrow so that your readers will not have to track from the left all the way to the right while they are reading. If you can't use one narrow column, look at breaking it into two columns.

5. Use images to add value. Avoid adding images just for the sake of it. All your images should relate to, and add value to your text. This will help reinforce the message you're trying to get across. Prevent pages from loading slowly by cropping your images to the exact size you need instead of uploading them and letting your web server re-size them for you. You can reduce your page load times substantially if you use free online services like https://tinypng.com or https://kraken.io to compress your images before uploading them. Finally, a gallery of images showing your recent work is always nice to have, but make sure all the images you use are high quality. You don't want your visitors to think you do poor quality work, just because you used a bad quality photo in your gallery. Don’t laugh - This has actually happened.

Conclusion

Try to be consistent in the look and feel throughout your website. A consistent and well organized website tends to create a better impression about how you do things in general. If you have a messy, inconsistent website, your potential customers might think that's how you are with everything, including your work. A little bit of planning and organizing of your content, along with these web design tips, should help your website create a good first impression.


 

Colin Cartwright works with electrical and industrial automation companies to develop websites and online sales strategies that are specifically focused on generating more sales. With over two decades of direct sales experience in the electrical and industrial automation industry, as well as another 15 years of web design experience, Colin brings a vast amount of industry knowledge and sales orientated skills to your electrical or automation website project that you just can't get from the average web design firm. Visit his website at www.electricalwebsolutions.com.

 

Five Tips to Find Time for Field Service Marketing

SimProTime is a precious resource that we all want more of. And if you own a field service business or work for one, you undoubtedly know how hard it is to find time for everything you need to accomplish in a workday, let alone a week, a quarter, or a year.

Like many of us, you do your best to check every item off of the to-do list during working hours while inevitably pushing lower priority items off to another day. And often, marketing your field service business is one of those things that easily falls to the wayside after being pushed back for more urgent matters.

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Changing Scene

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The federal governemnt has officially launched a call for proposals (CFP) for the  ...
The Electrical Contractors Association of BC (ECABC) has announced the impending departure of ...
The Minister of Employment, Workforce Development and Disability Inclusion, Carla Qualtrough was at ...
The launch of the Apprenticeship Service stands to help overcome financial barriers employers face ...
The National Electrical Trade Council (NETCO) is pleased to announce that they will be rolling out ...
43 years ago, Steve Silverstein bought a table saw and a delivery van and began a revolution in the ...
E.B. Horsman & Son (EBH) has announced their Victoria location will be officially moving to a ...
 The Maritime’s largest Mechanical and Electrical event took place last Wednesday and ...
IDEAL INDUSTRIES, INC. is calling all professional and student-apprentice electricians to come out ...
Vivi White has been appointed to the Board of Directors of the Electrical Safety Authority ...

Become a Wiser Approved Installer

Wiser Approved Installer

Get access to exclusive benefits, product discounts and resources that will help you drive more business, and lower energy bills for your clients.

 

 

 

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Government of CanadaThe federal governemnt has officially launched a call for proposals (CFP) for the Zero-Emission Vehicle Awareness Initiative (ZEVAI). The initiative’s 2022 CFP will help fund new and innovative projects that aim to increase awareness and knowledge of ZEVs and charging and refueling infrastructure thereby increasing public confidence in these vehicles and their economic and environmental benefits.


Natural Resources Canada will provide funding through non-repayable contributions of between 50 and 75 percent of the total eligible project costs, with a maximum funding of up to $300,000 per project. The CFP will close on August 18, 2022.

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Omnicable joins ETIMETIM North America announced that OmniCable has joined the product classification standards organization. Headquartered in West Chester, PA, OmniCable has 24 locations throughout North America, and also owns Houston Wire & Cable (HWC). The company partners with many electrical manufacturers and only sells to distributors.

According to John Dean, Director of Marketing & E-Commerce, OmniCable/HWC, “The wire and cable industry is often called commodities, but there are very distinct features and attributes for the different products our manufacturers produce. 

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Atkore United Poly SystemsAtkore Inc. announced that it has acquired United Poly Systems, a manufacturer of High Density Polyethylene (HDPE) pressure pipe and conduit, primarily serving telecom, water infrastructure, renewables, and energy markets.

“We are pleased to complete the acquisition of United Poly Systems, which strengthens Atkore’s product portfolio, expands our manufacturing capacity and further enables us to meet HDPE customers’ needs,” stated John Pregenzer, President of Atkore’s Electrical business. “HDPE pipe and conduit is a growing market that is expected to benefit from U.S. infrastructure legislation, and United Poly Systems is a great addition to Atkore. We welcome these employees and look forward to working together to continue to serve and support our customers.”

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Canadian Electrical Contractor Discussion Group: Can You Count the Deficiencies?

EIN CECD 400Have you ever been called to fix the work of a 'handyman'?

"Was supposedly done by a"certified ' electrician....told the homeowner that he got a $266 permit....no record at TSBC. Can you count the deficiencies?"

"There is a second panel change in the triplex also.......even more deficiencies. Think the guy was a glorified handyman. Ones not obvious: 240 BB heat hooked up 120....drier on 2p20....range on 2p50....water heater fed with 2c14 Bx on 2p15."

Go HERE to join the discussion

 


 

The Canadian Electrical Code for safer electrical installations

Canadian Standards Association

For over 90 years, the Canadian Electrical Code, Part I (CSA C22.1:21), has helped ensure the safety of electrical installations and protection of electrical workers. Its 2021 edition brought 200+ additions and updates that address energy storage systems, climate change adaptation, hazardous locations, and other important topics. To help users better understand and apply the Code, CSA Group developed additional resources and training.

Learn more about available Code packages and resources

 


 



 

Iron+EarthThe RenuWell Project partners are excited to announce the groundbreaking of two pilot sites located near Taber, Alberta. These pilot sites are the first of their kind to repurpose inactive oil and gas infrastructure as a foundation for renewable energy development and job creation.

When operating, the solar projects will generate 2,030 MWh annually – enough electricity to power 280 average Alberta households or irrigate 11,700 acres of farmland for an average year. This is roughly equivalent to $200,000 in electricity sales per year with 1,100  tCO2e savings in GHG emissions. Over a 25-year lifespan, the projects will generate 50,750 MWh, with GHG emission savings of 28,420 tCO2e.

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David O'ReillyBy Elle Bremmer

Recently, I had the pleasure of sitting down with David O’Reilly, Vice President Home & Distribution and Secure Power Divisions with Schneider Electric Canada for a discussion regarding the Wiser EnergyTM smart home solution, the Wiser Approved training program, and his thoughts on several different subjects, including sustainability and future technologies currently in the works at Schneider Electric. David has been with the company for five and a half years in his role.

We recently published a study (version en français ICI) from Schneider Electric showing a strong interest from Canadians in smart home technology. 

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SimplySnap: It Just Works.

SynapseSmart technology is only smart if it works, and SimplySnap? It just works.
Scalable, field-proven, DLC NLC 5.0 qualified, and easy-to-install wireless network
lighting controls are in-stock. Explore energy code compliant SimplySnap
technology here.

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Product News

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Alligator® water pump pliers from KNIPEX provide good access to the workpiece due to slim size of ...
The MX FUEL™ ROCKET™ Tower Light/Charger provides up to 27,000 lumens of task and area lighting and ...
Automate electrical system labelling and electrical panel directory creation (ditch the manual ...
The Ferret Plus brings you the ultimate innovation in inspection technology. Includes built-in (on ...
IDEAL® Pro Series Camo Zipper Pouches are a convenient storage solution for electrical tools, ...
The new WhisperAir Repair™ from Panasonic is a compact ceiling-mount air purifier that is effective ...
By pairing the sturdiness and performance of the Green Cable Concrete and the simplicity ...
Offering a wide range of high-quality industrial plugs and sockets complying with IEC 60309-1 and ...
Stanpro’s L1RHT is a high temperature, high lumen output, high impact resistant LED high bay rated ...
The nPODA Key is a low voltage, single gang, nLight decorator switch that offers additional ...


Ericson String LightsEricson announces upgraded versions of their extremely capable line of Industrial String Lights and SL, LED Stringlights. These new and updated products have several key features important when safe, code compliant lighting for industrial workspace is necessary.

Infinitely capable, these ruggedly built products have several industry leading & exclusive features including:

Industrial String Lights:

  • A United States Navy Specification since before WWII, they’re time and application tested...

 

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Intermatic Pool and Spa SolutionIntermatic Incorporated announced its new P40000 Series Load Centers, a set of next-generation panels for pool-only applications, as well as its new PE24GVA 24-Volt Valve Actuator, an easy-to-install valve actuator that allows for tool-free cam adjustments. Both solutions remove obstacles for pool service professionals while delivering lasting performance.

“Intermatic load centers and valve actuators have been the preferred choice of pool professionals for more than 30 years,” says Brian Lamberty, product marketing manager at Intermatic. “The PE24GVA and P40000 Series build on that tradition, helping pool professionals streamline service calls while setting the standard for quality and performance.”

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Klein Tools Zipper BagsKlein Tools introduces new Stand-up Zipper Bags, in a 2-Pack with 7-Inch and 14-Inch sizes, both designed to handle tough jobsite conditions and stand up so tools and small parts can be easily accessed when working.

Stand-up Zipper Bags, 7-Inch and 14-Inch, 2-Pack (Cat. No. 55559)

  • Perfect for storing pliers, wrenches, screwdrivers, drill bits and other small tools and parts
  • 4 1/2’’ tall zipper bags come in two sizes:
    • 14’’ (36.6 cm) dark gray
    • 7’’ (17.8 cm) royal blue


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Emerson HV SafetyThe Occupational Safety and Health Administration (OSHA) estimates 350 employees are killed annually in electrocution accidents, which roughly equals one fatality per day. In the face of these dangers, OSHA officials and industry safety consultants alike recommend eliminating potential hazards on work sites, rather than simply relying on contractors or employees to follow safety guidelines.

To help safeguard employees from electrocution, Emerson has launched its Appleton™ Powertite™ Lock Collar, a device that fastens over plug and connector connections and is secured with a padlock, preventing unauthorized personal from disconnecting the cable connection once in place. 

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Peers & Profiles

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Watt’s the Word is a recently launched Electrical Industry Podcast hosted by Zack Hartle and ...
Allana Kellett-Jamieson loves working in the electrical sector and is proud of the great focus ...
As the head of ABB Canada's electrification business unit, Éric Deschênes is no newcomer to the ...
Karen Pullen knows what it’s like to be the only woman on a construction site, and as a proud ...
As of February 2021, Martin Stephenson is the new President and CEO of Signify Canada.   ...
This past July, Kerith Richards, who has worked for Service Wire Company for the last seven years, ...
EngWorks was formed in 2004 as an electrical engineering and consulting firm by Allan Bozek, “After ...
Headquartered in Concord, Ontario, Mercury Lighting services national retail, ...
Among the recipients of the 2021 Clean50 Awards announced last month is Carolina Gallo, Vice ...
Sarah Silverstein is a principal with Liteline along side her two brothers Mark and Daniel. ...

Copper $US Dollar price per pound

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