Canadian Electrical Industry News Week

October 12, 2016

By Julie Kerr

Whether we are trying to engage them with relevant and interesting content, attract them to our workforce, or just understand what they want, the term “Millennial” is everywhere.

As a former account manager at an ad agency, the word Millennial is certainly not foreign to me. It appeared in almost every brief, strategy presentation, case study video, and pitch deck.

In my new position at Kerrwil, it stills come up every day whether it is on websites, social media, in newsletters, or peppered throughout articles (like this one).

 

But come on folks, I can’t be the only one who is so sick of the word ,  can I?

The reality is, we are a portion of the population that cannot be ignored:

“Millennials, whom we define as those ages 18–34 in 2015, now number 75.4 million, surpassing the 74.9 million Baby Boomers (ages 51–69).” — Pew Research Center, 2016

I completely understand the obsession, so it’s about time we learn how to communicate with this portion of the population  in a relevant, meaningful and engaging way. (And trust me, it doesn’t mean using hashtags on every other word).

1. Don’t call us Millennials

The term Millennial is just a way to segment a specific age group, nothing more. It was never meant to be outward facing language. We can’t assume that everyone in-between the ages of 18–34 are going to act the same, or share the same values and beliefs. Besides, Millennials would never call themselves a Millennial; nor will they ever think of themselves as one.

It is likely, that most Millennials who have heard the term have heard it being used in a negative light: “Millennials are entitled and selfish,” “Millennials jump around too much in their career,” “Millennials can’t focus,” “Millennials are always on their phones.”

And although in some cases that may be true, all that term does is leave a bad taste in our mouth as we recount the never-ending articles about the stereotypes put on our generation.

Just like generations before us, there have been a variety of events and experiences that have shaped our views, opinions, behaviours and attitudes toward the world; and not all of those are aligned with the neat little box that society has put around this generation.

If the only lens you are looking at us through, as an employer or marketer, is as just “another Millennial,” then you may be missing out.

2. Be authentic

Listen, in this day and age we know that everything is fake, constructed and almost “too” perfect. So, you know what we want to hear? The truth.

Being real will help you form meaningful relationships with us. We want to hear about your failures in life, at work, or with love and how you managed them. Trust me, we will listen because we are going through all the same things.

Let’s toss out clichés like: “Well, it was a good learning experience,” or “It was important so I could understand what I didn’t want.” You can’t seriously be saying that your summer job during university at the dump was an enriching experience?! Just be honest, and call it what it was: a job to help you pay the bills.

If you are honest, we will follow your lead and begin to open up as well. By getting to know us better, you will be able to understand what we are interested in, what engages us, and what we want to share. The biggest benefit of this will be in your social media communications.

3. Don’t be on social media just to be on social media

Each social media platform serves a particular purpose, if your brand or company doesn’t fit on a specific platform, that’s okay. Don’t force it. We can spot a poser, and that could create negative associations with your brand or company.

For example, on a typical day here is how I use my social media platforms:

  • Facebook —scroll through until I find a funny video clip and watch for 5 seconds, unfriend people from high-school that I don’t even recognize, create and respond to event invitations, share events or articles on current events that mean something to me
  • Twitter —look for TTC delays, and browse news headlines so I can sound smart and current in my daily conversations
  • Instagram —cruise photos and feel bad about my seemingly boring life compared to everyone else’s
  • Snapchat —take selfies and use fun filters
  • LinkedIn — network with professionals in my industry, and read about how to network with professionals in my industry

So, before posting or engaging with us on any of these channels ask yourself how your brand and company can contribute positively to and seamlessly within these experiences? Say you have a really beautiful photo, or a current story, then by all means share. But, if you’re going to just brazenly promote your brand/company using the same content and verbiage across all mediums, then chances are we’re going to ignore it.

Now, all of these tips are just the opinion of one person, who happens to fit within the millennial age group. This is not intended to be a quick add-on to your business’ communications strategy. These are just a few suggestions that may help to strengthen your relationship with this particular segment of your audience.

As I said, we are all different ,  so just take the time to get to know us. We’re not trying to make it difficult for brands and companies to relate to or engage with us, it’s just hard when your entire generation becomes generalized under one label.

The best answer I can give on how to communicate with us is to stop trying so hard. Don’t write us off as just another Millennial. Get to know us. Who knows, we may become your best customers.

Watch for the first in a series of articles on how to use social media to build your business in the November 1 issue of EIN.

Julie Kerr is Associate Editor / Research Associate, Electrical Market.

 

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Changing Scene

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E.B. Horsman & Son (EBH) has announced their Victoria branch has moved to a new location as ...
Canada’s Building Trades Unions has been selected as an intermediary for the Apprenticeship Service ...
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Procore Technologies, Inc. has announced it is working with Amazon Web Services (AWS) to ...
The federal governemnt has officially launched a call for proposals (CFP) for the  ...
The Electrical Contractors Association of BC (ECABC) has announced the impending departure of ...
The Minister of Employment, Workforce Development and Disability Inclusion, Carla Qualtrough was at ...
The launch of the Apprenticeship Service stands to help overcome financial barriers employers face ...
The National Electrical Trade Council (NETCO) is pleased to announce that they will be rolling out ...
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Government of CanadaThe federal governemnt has officially launched a call for proposals (CFP) for the Zero-Emission Vehicle Awareness Initiative (ZEVAI). The initiative’s 2022 CFP will help fund new and innovative projects that aim to increase awareness and knowledge of ZEVs and charging and refueling infrastructure thereby increasing public confidence in these vehicles and their economic and environmental benefits.


Natural Resources Canada will provide funding through non-repayable contributions of between 50 and 75 percent of the total eligible project costs, with a maximum funding of up to $300,000 per project. The CFP will close on August 18, 2022.

Read more


 

Omnicable joins ETIMETIM North America announced that OmniCable has joined the product classification standards organization. Headquartered in West Chester, PA, OmniCable has 24 locations throughout North America, and also owns Houston Wire & Cable (HWC). The company partners with many electrical manufacturers and only sells to distributors.

According to John Dean, Director of Marketing & E-Commerce, OmniCable/HWC, “The wire and cable industry is often called commodities, but there are very distinct features and attributes for the different products our manufacturers produce. 

Read More

 


 

Atkore United Poly SystemsAtkore Inc. announced that it has acquired United Poly Systems, a manufacturer of High Density Polyethylene (HDPE) pressure pipe and conduit, primarily serving telecom, water infrastructure, renewables, and energy markets.

“We are pleased to complete the acquisition of United Poly Systems, which strengthens Atkore’s product portfolio, expands our manufacturing capacity and further enables us to meet HDPE customers’ needs,” stated John Pregenzer, President of Atkore’s Electrical business. “HDPE pipe and conduit is a growing market that is expected to benefit from U.S. infrastructure legislation, and United Poly Systems is a great addition to Atkore. We welcome these employees and look forward to working together to continue to serve and support our customers.”

Read More


 

Canadian Electrical Contractor Discussion Group: Can You Count the Deficiencies?

EIN CECD 400Have you ever been called to fix the work of a 'handyman'?

"Was supposedly done by a"certified ' electrician....told the homeowner that he got a $266 permit....no record at TSBC. Can you count the deficiencies?"

"There is a second panel change in the triplex also.......even more deficiencies. Think the guy was a glorified handyman. Ones not obvious: 240 BB heat hooked up 120....drier on 2p20....range on 2p50....water heater fed with 2c14 Bx on 2p15."

Go HERE to join the discussion

 


 

Grimard is more competitive and produces estimates 3X faster with Procore

Procore

When the pandemic lockdowns started in March of 2020, Grimard (an electrical contractor) had to decide whether to shut down its operations entirely or implement a new platform with people who were now freely available for work. Once they implemented Procore, they found a way to efficiently communicate with stakeholders and offer full transparency in terms of project costs and planning. It also allowed Grimard to utilize historical data to make project estimates more accurate. Grimard was able to streamline its bidding process, which made it more attractive to potential clients and helped the business grow.

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Iron+EarthThe RenuWell Project partners are excited to announce the groundbreaking of two pilot sites located near Taber, Alberta. These pilot sites are the first of their kind to repurpose inactive oil and gas infrastructure as a foundation for renewable energy development and job creation.

When operating, the solar projects will generate 2,030 MWh annually – enough electricity to power 280 average Alberta households or irrigate 11,700 acres of farmland for an average year. This is roughly equivalent to $200,000 in electricity sales per year with 1,100  tCO2e savings in GHG emissions. Over a 25-year lifespan, the projects will generate 50,750 MWh, with GHG emission savings of 28,420 tCO2e.

Read More


 

David O'ReillyBy Elle Bremmer

Recently, I had the pleasure of sitting down with David O’Reilly, Vice President Home & Distribution and Secure Power Divisions with Schneider Electric Canada for a discussion regarding the Wiser EnergyTM smart home solution, the Wiser Approved training program, and his thoughts on several different subjects, including sustainability and future technologies currently in the works at Schneider Electric. David has been with the company for five and a half years in his role.

We recently published a study (version en français ICI) from Schneider Electric showing a strong interest from Canadians in smart home technology. 

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Product News

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Ericson has launched upgraded versions of their line of Harsh and Hazardous Lighting Solutions. ...
Designed for quick and easy installation, this strong and durable baseboard is easily recognizable ...
The Lithonia Lighting® ESXF LED Floodlight is an all-in-one flood that gives ultimate versatility ...
STARFISH WiFi enabled mobile app controlled. Customize and save various light scenes or utilize the ...
The 8540 Pro profile is designed to disappear into the structure, merging the light source with the ...
Keystone’s DirectDrive DX2 is a UL Type B line voltage tube offering single- or double-ended wiring ...
This voluminous Hubbell® Gangable Device Box offers smooth flat external sides and flush ears that ...
The EarthTronics LED Adjustable Wall Packs has a slim profile design. They can be locked into any ...
Klein Tools introduces new phone Thermal Imagers, one for Android® Devices and one for iOS Devices, ...
The tri-power countertop pop-up receptacle from Hubbell Wiring Device - Kellems® provides power ...


Ericson String LightsEricson announces upgraded versions of their extremely capable line of Industrial String Lights and SL, LED Stringlights. These new and updated products have several key features important when safe, code compliant lighting for industrial workspace is necessary.

Infinitely capable, these ruggedly built products have several industry leading & exclusive features including:

Industrial String Lights:

  • A United States Navy Specification since before WWII, they’re time and application tested...

 

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Intermatic Pool and Spa SolutionIntermatic Incorporated announced its new P40000 Series Load Centers, a set of next-generation panels for pool-only applications, as well as its new PE24GVA 24-Volt Valve Actuator, an easy-to-install valve actuator that allows for tool-free cam adjustments. Both solutions remove obstacles for pool service professionals while delivering lasting performance.

“Intermatic load centers and valve actuators have been the preferred choice of pool professionals for more than 30 years,” says Brian Lamberty, product marketing manager at Intermatic. “The PE24GVA and P40000 Series build on that tradition, helping pool professionals streamline service calls while setting the standard for quality and performance.”

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Klein Tools Zipper BagsKlein Tools introduces new Stand-up Zipper Bags, in a 2-Pack with 7-Inch and 14-Inch sizes, both designed to handle tough jobsite conditions and stand up so tools and small parts can be easily accessed when working.

Stand-up Zipper Bags, 7-Inch and 14-Inch, 2-Pack (Cat. No. 55559)

  • Perfect for storing pliers, wrenches, screwdrivers, drill bits and other small tools and parts
  • 4 1/2’’ tall zipper bags come in two sizes:
    • 14’’ (36.6 cm) dark gray
    • 7’’ (17.8 cm) royal blue


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Emerson HV SafetyThe Occupational Safety and Health Administration (OSHA) estimates 350 employees are killed annually in electrocution accidents, which roughly equals one fatality per day. In the face of these dangers, OSHA officials and industry safety consultants alike recommend eliminating potential hazards on work sites, rather than simply relying on contractors or employees to follow safety guidelines.

To help safeguard employees from electrocution, Emerson has launched its Appleton™ Powertite™ Lock Collar, a device that fastens over plug and connector connections and is secured with a padlock, preventing unauthorized personal from disconnecting the cable connection once in place. 

Read More


 

Peers & Profiles

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Watt’s the Word is a recently launched Electrical Industry Podcast hosted by Zack Hartle and ...
Allana Kellett-Jamieson loves working in the electrical sector and is proud of the great focus ...
As the head of ABB Canada's electrification business unit, Éric Deschênes is no newcomer to the ...
Karen Pullen knows what it’s like to be the only woman on a construction site, and as a proud ...
As of February 2021, Martin Stephenson is the new President and CEO of Signify Canada.   ...
This past July, Kerith Richards, who has worked for Service Wire Company for the last seven years, ...
EngWorks was formed in 2004 as an electrical engineering and consulting firm by Allan Bozek, “After ...
Headquartered in Concord, Ontario, Mercury Lighting services national retail, ...
Among the recipients of the 2021 Clean50 Awards announced last month is Carolina Gallo, Vice ...
Sarah Silverstein is a principal with Liteline along side her two brothers Mark and Daniel. ...

Copper $US Dollar price per pound

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