Canadian Electrical Industry News Week

May 29, 2019

Schneider ElectricSchneider Electric is aware of the threat that counterfeit products pose to its brand, customer satisfaction and trust. As a result, Schneider Electric and UL partnered to create an eLearning module for international customs officials. The training course is focused on identifying one type of counterfeited product and who to contact within Schneider if these types of products are suspected.

The challenge

Stopping the distribution of counterfeit products is a global concern and a top priority for Schneider Electric. The company needed to alert law enforcement and customs officials to be on the lookout for counterfeit uninterruptible power supply (UPS) products and circuit breakers, as well as train its investigators and attorneys, but lacked effective ways to reach this audience globally with a consistent message. Schneider’s training methods consisted of occasional in-person workshops with some limited educational content available on its websites.

The company required an efficient, scalable method of educating officers from different regions, along with the ability to update training materials and develop useful leave-behind content for use after on-site training courses.

The solution

Counterfeit products have a negative impact on the economy, mislead consumers and, in the case of electrical products, can cause serious harm to users or damage to property. Aware of the threat that fake products posed to its brand, customer satisfaction and trust, Schneider Electric partnered with UL to develop and launch customized anti-counterfeiting e-learning modules for international customs officials.

UL’s Global Security and Brand Protection team works with law enforcement around the world to remove products bearing counterfeit UL marks from the marketplace and identify those responsible for their manufacture and distribution. In addition, through its involvement in the International IP Crime Investigators College (IIPCIC), a joint initiative between UL and Interpol, UL plays a critical role in IP crime education for global law enforcement. This expertise made UL a logical choice to partner with Schneider Electric on its training program.


Taking advantage of UL’s course development resources, UL and Schneider Electric created the course “APC Counterfeit Product Identification,” which teaches participants to identify counterfeit versions of UPSs and report suspected incidents of fake goods. Hosted on the IIPCIC website, it was the first course developed by a brand owner as part of the college’s private sector anti-counterfeiting curriculum.


Building on the success and popularity of the APC module, Schneider worked with UL to develop two additional anti-counterfeiting courses also offered through the IIPCIC: “Circuit Breakers: Identifying Counterfeits” and “Square C Circuit Breakers: Identifying Counterfeits.” Since the inception of the courses, more than 2,000 customers and other officials have been trained on counterfeit Schneider Electric products throughout North America, Europe, Africa, Latin America, Asia-Pacific and the Middle East.


Law enforcement, customs and government officials can take the training at no cost. The APC module is offered in English, Spanish, French, Arabic, Portuguese and Mandarin, and the Schneider Electric and Square D circuit breaker modules are offered in English, Spanish and French. Accessible to the IIPCIC’s 15,000 registered law enforcement officers and customers officers 24 hours a day, seven days a week, the courses deliver on-demand education wherever and whenever it is needed. Upon finishing a course, learners receive an IIPCIC certificate of completion.

Outcome


Working with UL and delivering global training through IIPCIC, Schneider Electric found an efficient, scalable solution to the costly, widespread problem of product counterfeiting. So far, the e-learning modules have reached law enforcement officials in nearly 90 countries, significantly reducing the company’s training costs. Participant satisfaction has been consistently high, with the courses earning an average 4.5 rating on 5-point scale.


“Working with UL and using IIPCIC to deliver online training courses has been a wonderful experience,” says Tracy Garner, Schneider Electric’s anti-counterfeiting and unauthorized distribution manager. “No other company offers a platform to reach customs, law enforcement and other officials globally with this type of training. The advantage to Schneider Electric has been tremendous, and we continue to grow our courses on IIPCIC.”

 The radiant Collection: Smart Lighting Video Gallery 

Radiant CollectionElevate your space and upgrade your control. From the smartest dimmer switch and the fastest USB outlet, to a host of decorative wall plates, perfect for any taste, every device in the radiant® Collection aims to make life a little easier with extraordinary style.  Take comfort in the convenience of controlling your smart lighting system from any smart device to set the exact lighting you need — from anywhere.

 

 

 

 

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Michelle BraniganBy Michelle Branigan

Have you been “ghosted” yet?

No, I’m not referring to some strange Halloween game, but rather a phenomenon which is becoming increasingly prevalent in the workplace. While the term originally referred to the dating world and what happens when someone you're involved with suddenly stops making any contact, it has now entered the workplace.

 

 

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Stephanie MedeirosBy Blake Marchand

Stephanie Medeiros leads ABB Canada’s Electric Vehicle Charging Infrastructure team, as well as transit bus charging in the United States and Canada. She has been with ABB in various positions for 10 years, compiling a diverse skill set that includes work all over the world.

After receiving a degree in Electrical Engineering from McGill University, Medeiros got her start in the industry out of school volunteering with the Canadian government as an electrical engineering intern, where she travelled to Peru to help improve their water treatment infrastructure. 

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