Canadian Electrical Industry News Week

Feb 24, 2020

EIN Backman FE 400By Blake Marchand

Founded in 1942, Franklin Empire is Canada’s largest independent electrical distributor. Not only that, but they are a family owned and operated company. That distinction puts them in a unique position to offer their clients the customer service and attention to detail of a small operation, while boasting the purchasing power of a corporate outfit. Their membership with Affiliated Distributors (AD), North America’s largest wholesale buying and marketing group, only enhances their ability to meet their customer’s product and service demands.

Being an AD member provides a number of benefits for Franklin Empire, among those is the FE Rewards Powered by AD Rewards program. The program allows customers to earn points with their purchases that can go towards an extensive reward catalogue. As Marketing Manager Cara Backman noted, it creates an added level of loyalty for their customers. “It’s a ‘thank you’ for doing business with us,” she added.

“They’re very happy with it – holiday time is busy, and our customers are using it not just for personal use but for their company Christmas parties. It’s a nice perk for them to get the things they want while they’re buying what they need.”

As a family run organization, Franklin Empire has a vested interest in providing a high level of service and rewarding customers for their loyalty. FE Rewards Powered by AD Rewards allows them to show that appreciation as well as cement the long-standing relationships required to be successful in this industry.

Franklin Empire has long seen the benefit of organizations like AD and programs like FE Rewards (Powered by AD Rewards). They have been a member for 27-years and have participated in the rewards program since the it was introduced in 2013.

“It gives us the tools to compete in the marketplace, to take advantage of marketing programs that benefit our customers, and our company internally – the biggest value is sharing best practices with other distributors that are similar to us across North America.”

FE Rewards Powered by AD Rewards, ultimately provides an added level of engagement and benefit for their employees while also strengthening the Affiliated Distributors network.

“We are able to strengthen our partnership with the participating AD manufacturers through joint marketing that influences our buying and selling choices.”

“AD has played an important role in getting this program out in an easy and professional way,” commented Cara, adding, “supported by exciting promotions for our customers, they’ve been great in helping us offer the best programs for our customers and inside sales.”

As a marketing manager, Cara singled out a few areas Franklin Empire focuses on to find success. E-commerce and online marketing are key in the current market, she noted. Customers want convenience and the ability to purchase products how they want to buy. Whether that’s in-store or online. Another key for her is brand awareness. This ties into AD’s new marketing approach with their affiliated members. Member companies can personalize their branding while still featuring the distinction of being ‘Powered by AD Rewards’. Allowing members to strengthen and maintain their brand messaging across the board.

Cara is part of the fourth generation of her family to work at Franklin Empire. After earning a degree in commerce from McGill University, she found quick success working outside the industry before joining the family business in 2006. And after 14-years, she is no doubt poised to help lead the company into yet another generation.

Franklin Empire final2


       Partnering For The Next Step                                                                     

Siemens CanadaWelcome to the Digital Enterprise Virtual Summit brought to you by Siemens

How quickly can you react to changing conditions and demands in your market? How can you ensure your production will run securely at any time in the future?

Industry’s digital and technological transformation is the answer for meeting today’s and tomorrow’s challenges and market needs.

With the right digitalization and automation solutions, expertise won from practical experience, and a partnership approach that benefits all involved parties.

To explore these possibilities, we’re bringing together top-level speakers, specialists and decision-makers from various industries and experts from Siemens to the Digital Enterprise Virtual Summit under the motto “Partnering for the next step.”   

This virtual summit will be an interactive digital event featuring first-hand experiences and success stories achieved with industrial digitalization and automation solutions, and cutting-edge technologies.

Join us on July 16 and learn from customers and experts how you can respond efficiently, flexibly and safely to the changing market environment.

To cover as many different time zones as possible, we offer two almost identical live sessions – you can also watch them on demand at your convenience:

Sessions runs from :  9:30 am to 2:15 pm ET (3:30 pm to 8:15 pm CEST)


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Changing Scene

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WestburneMany contractors prefer to deal with the people that they know, in their local branch. When doing a job out of town, it’s often inconvenient or simply impossible to return to your home branch to pick up material orders for the next day, within standard business hours.

Westburne’s new locker solution extends the branch’s pick up times to 24 hours, 7 days a week.

 

 

 


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Latest Articles

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Any contractor who has been on the jobsite during a difficult wire pull can attest to the ...
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EmployeesBy Terry Becker

All electrical incidents are preventable! Keep employees safe with an up-to-date electrical safety program and complimentary training.

“Employees don’t do what you expect, they do what you inspect!” This is a great quote when it comes down to occupational health and safety. The need for ensuring that an audit is a key component of your overall occupational health and safety management system and your company’s electrical safety program is essential.

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Michelle BraniganBy Michelle Branigan

Student workers may make up a relatively small portion of the sector workforce, but their impact is substantial. EHRC’s Empowering Futures wage subsidy program has placed 510 students, contributing $14.8 million to the Canadian economy (and counting). That’s no small figure, especially considering that many placements are only a few months long.

In challenging economic times, the tendency might be to pull back on initiatives not deemed essential to operating — why take a chance on an inexperienced employee for only a short time when resources are already stretched?

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Product News

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Brady Pull-Handle Butterfly Valve LockoutThe Pull-handle Butterfly Valve Lockout. Its simple, fold-over design effectively lockspull handles in any desired position. And, it holds up to four padlocks for added safety. No matter what industry you’re in, this versatile, one-piece lockout device bolsters your safety lockout solution. And that’s a welcome addition to any lockout program. With this device you’ll also get:

  • A great fit – exclusive, anti-pivot lockout device that fits a variety of pull handle butterfly valve sizes

 

 

 

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Shannon TymoskoBy Blake Marchand

Shannon Tymosko is a first-year apprentice with IBEW (International Brotherhood of Electrical Workers) Local 105, something she undertook after 10 years working her way up the ranks of a payday loan company.

“One of the things I love, working in the trades, is you can see your progress and you can see at the end of the day the work that you have done.

 

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